Wednesday, 29 February 2012

Radley brings out red Pocket bag to support the British Heart Foundation

Radley continues its longstanding relationship with the British Heart Foundation (BHF) and is delighted to announce the launch of its latest collaboration with the BHF’s ‘Mending Broken Hearts’ Appeal.

To raise profits for the cause, Radley have designed  their best selling signature ‘Pocket’ bag  in soft red nappa leather and attached is an exclusively designed red leather heart tag embossed with the BHF logo and the words ‘Mending Broken Hearts’. 
Both bag and mirror can be purchased individually and are priced at £99 and £19. All profits will be donated to the nation’s heart charity*.

This unique partnership is fronted by Laura Bailey - the iconic British model, writer and BHF supporter, who has also just been announced as Radley’s Brand Ambassador and Face of its Spring/Summer 2012 campaign.
Laura Bailey comments, “The BHF is a very special cause. As an ambassador already, I feel passionately about being involved in this campaign. With Radley’s ongoing partnership with the BHF, for me, there is no better brand to collaborate with on this. On a personal level I have watched their presence grow on the high street and love that the brand celebrates creativity, quality and craftsmanship. I feel honoured to be working with them both on this campaign

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