eBay has unveiled a striking new campaign to celebrate the launch of its new Curve Fashion Hub. The impactful imagery features a talented trio of ambassadors including one of the world’s most influential plus size models; Tess Holliday, the nation’s first Curve fashion columnist; Callie Thorpe and Britain’s first Asian Curve model; Bishamber Das.
Serving as a one-stop shopping haven, the new Curve Fashion Hub will showcase a diverse range of Curve fashion items from sizes 18 – 36, allowing British women to shop with ease and confidence. The hub will offer instant inspiration allowing shoppers to browse the best of the high street, alongside boutique sellers and big name brands, including Very, Boohoo, Littlewoods and Figleaves.
Today, nearly half of British women are a size 16 or above with ‘Curve Fashion’ proving to be one of the most coveted style categories on eBay.
Curve Ambassador Tess Holliday, stated: “I’m so happy to be working with eBay for the launch of the Curve Fashion Hub. Both Bishamber and Callie are absolute trailblazers and it was incredible to be able to encourage women to reset the outdated rules of style that we’ve been told for far too long.
When eyes around the world are looking to the runways of the likes of New York and London, there has never been a more important time for us to show fashion at all sizes - as after all - women don’t just come in one size. Ultimately, I want British women to be able to wear whatever makes them feel amazing.”