Seven Bags For Seven Cities is a global design contest.
For this special project, Versace invited people from around the world to help design seven exclusive bags, representing seven of the world’s most exciting and glamorous cities:
Beijing, Paris, Hong Kong, Milan, New York, Sao Paolo and Tokyo.
Participants were able to suggest the landmark, monument or other feature which makes that city one of a kind.
They photographed that part of the cityscape, sent it into Versace, and all photographs received were reviewed by the design team at Versace’s Milan headquarters.
Seven submissions were selected.
The winners’ photos of their chosen city’s most symbolic landmarks were then artistically rendered on the Palazzo Empire Bag, creating seven very special Versace handbags created with the help of men and women who love those places.
The winners will be flown to Milan, Italy and will attend the Versace Women’s SS17 Fashion Show in September 2016.
A limited number of handbags from the Seven Bags For Seven Cities collection will be available for purchase at the following Versace boutiques:
Beijing, Shop D4027, 4/F, SKP, 87 Jianguo Road, Chaoyang District
Hong Kong, Shop G122, Ground Floor, Gateway Arcade
Milano, Via Montenapoleone, 11
New York, 647 Fifth Avenue
Paris, Avenue Montaigne, 45
Sao Paolo, Av. Brigadeiro Faria Lima, 2232
Tokyo, 6-7-12, Ginza