Wednesday, 21 September 2016


Samsung Electronics’ was the official TV supplier for London Fashion Week, with the iconic, design focused Samsung Serif TV taking front and centre stage and bringing cutting edge home design to the ultimate fashion showcase.

 With a unique installation highlighting the sleek design and Serif TV screens housed within London Fashion Week's official press and buyers lounge, the partnership cements Samsung’s commitment to pioneering fashionable, cutting edge design whilst offering customers the very best in innovative technology.
 Spearheading a new concept of TV, the Serif TV, designed by acclaimed French design duo Ronan & Erwan Bouroullec, acts like a piece of furniture rather than a technology product.
Equipped with a custom-designed UI including a unique digital curtain which turns live content into subtle abstract patterns - the TV is a high impact interior piece that works across the home.

 Breaking away from conventional ultra-flat screen TVs, the Serif TV is defined by a single frame, available in white, dark blue and red. Serif TV and Serif TV Medium come with a stand of four attachable tubular legs enabling the TV to be freestanding, while a removable fabric-covered back panel conceals the ports and connectors, creating a sleek and stylish finish from every angle.
 Steve Mitchell, General Manager of TV and AV at Samsung UK & Ireland said “Combining the very best in innovative design both inside and out, the Serif TV has revolutionised the home entertainment experience. Our partnership with London Fashion Week demonstrates just how far TV design has come, with the Serif TV being a fashionable object of desire in its own right." Available in three sizes and three colours,
 Samsung Serif TV is available to order now from

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