Monday, 12 March 2012

G-STAR RAW OPENS LARGEST FLAGSHIP STORE WORLDWIDE


G-Star RAW has officially opened its largest global flagship store in Hong Kong in the iconic Times Square area in Causeway Bay on Hong Kong Island. 

The Hong Kong store is G-Star’s largest store in the world, accounting for 680 square meters / 7,319 square feet of denim innovation.

The official opening ceremony commenced with stunt men and women running down the fa├žade of the building also featured a traditional Chinese lion dance......,

......a champagne crusher handled by American Grammy nominee Skylar Grey and Chinese singer and actor Aaron Kwok, and a denim curtain revealing a tableaux vivant.

 In store the guests experienced an acoustic performance of the American singer, songwriter, and record producer, Skylar Grey and G-Star’s Pop-up show, transforming a collection presentation into real live interaction.
Other celebrities attending the official opening ceremony were:
Australian Actress - Gracie Otto
Australian model Alexandra Agoston
Hong Kong model Angel Baby
 


Hong Kong actress & style icon Hilary Tsui
At the Hong Kong store opening G-Star also presented the travelling gallery Raw Art Series. Being a super specialist denim brand, G-Star is always looking to push the boundaries of denim.
Raw Art- Burlesque Girls
 For Raw Art Series denim is taken to another level in terms of craftsmanship by re-contextualizing denim as collectable art objects. 

So if you’re ever in Hong Kong don’t forget to visit the store:
G-Star Store Hong Kong Leighton Road
Leighton Centre
Shop G14, UG/F and Shop L03, LG/F
77 Leighton Road, Causeway Bay
Hong Kong
G-Star RAW. Just the Product. 

Images provided by G-Star Raw


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