Hair care brand Umberto Giannini have chosen ‘Made In Chelsea’ star Millie Mackintosh as the face for their new Incredible Body hair products range.
For the launch Umberto Giannini have created a graphic online novel with Millie playing the luscious ‘mane’ attraction , the femme fatale who uses her Incredible Body (products) to get her man.
To see Millie in action go to www.incrediblebody.co.uk
You can even finish the story by adding your own caption to the last image (shown above), plus a chance to win some Umberto Giannini products.
And here are these Incredible Body products:
Volume Shampoo for Big Hair – Increases body and fullness. Also has added conditioning ingredients for shine and smoothness. £5.29
Volume Conditioner for Big Hair – This contains an intelligent conditioning agent that only conditions areas where needed.
Volume Mousse for Big Hair – Polymer resins lift and thicken the hair whilst giving a lasting hold.
Volume Blow Dry Spray for Big Hair- has the fixative and styling Polymer, Polyqueternium-11, which gives medium to strong hold whist improving shine and volume.
Old School Setting Lotion for Big Hair –bringing back the classic ‘set’ of the 50s but with a quick drying formulation. Gives volume, bounce and shine plus a long lasting hold.
Full Volume Hairspray for Big Hair- Has added Panthenol to strengthen and condition whilst giving full bodied volume.
Root Boost Volume Spray for Big Hair – Holds like a hairspray but also achieves height and volume at the roots. Maximum fullness for even the finest of hair.
The range can be found at http://www.boots.com/en/Umberto-Giannini/Incredible-Body/